Great chatbot UX can amuse customers into buying your product and loving your brand. Or they can piss them off the same way shitty customer support does.
As the full benefits of chatbots become more proven, most companies will deploy their own AI-assisted bots to augment their customer service, marketing, sales, product development and social media teams. Remember that user experience remains the key factor that will contribute to the success (or failure) of your chatbot strategy.