The science behind fonts (and how they make you feel)

After experimenting with how content is displayed on the ooomf blog, Mikael Cho discovered there’s an element of science behind why seemingly small things like font and the spacing between letters can impact how we feel when reading online. The result is an article about the research done, complete with tips on how to better present the content by choosing the right font and layout.

“Understanding the way we read is important for designing how words look because you can directly impact someone’s connection to your writing with the right font and layout. ”

~ Mikael Cho