Stripping a website to its barest form, ignoring for a moment, content which is only text and images, all a browsing experience is, is navigation. It’s clicking links that take you to other pages with more links. The main navigation of your site is such a crucial part of this as it represents the persistent doorway to the most important pages of your content.
Tag: conversion
[How to] Use Design Principles to Increase Conversions
Oli Gardner shows how fundamental design principals can be used to increase conversions on landing pages, breaking it down into two important aspects of conversion centered design: persuasive design for lead gen forms and persuasive design for calls-to-action (CTAs).