A recent Nielsen Trust Study showed that referrals are the most trusted form of advertising. Just look at the first row, “Recommendations from people I know.” The third row, “Consumer opinions posted online,” and the fourth one, “Editorial content such as newspaper articles,” are also forms of referral marketing and show numbers comparable to branded websites and TV ads.
This is a wonderfully thoughtful article about working with a web designer in a way that ensures best results for the client. Although it focuses on design aspects of the web site, all points in this article fully apply to the entire process of building a web site. A lot of people hire designers because they want their site to “look good.” But that’s just scratching the surface of what a designer can and should do. They don’t know what’s possible, so they don’t get the most bang for their buck. Daniel Will-Harris explains why.