Success on Twitter: A How-To for Small Businesses

Success on Twitter can be measured in a variety of ways, depending on your goals. If your goals are to increase awareness, buzz, and feedback, then you should be paying a lot of attention to your follower and interaction count, as well as what people are saying about you. If your goals are more focused around driving traffic to your website or blog, you should also pay attention to the click-through rates on the links you Tweet. However, in order to start out, your first priority should be polishing your profile, gaining a voice, and building a community.

Álvaro J. Soltero, an inbound marketer and blogger for Leaf, shows how to get started with Twitter, benefit your target market there, and measure your success.

Facebook Timeline: 9 Best Practices for Brands

Facebook Timeline officially rolled out to Brand Pages on March 30, but many marketers still don’t know how to take the full advantage of it. A recent study found that fan growth after Timeline has “slowed slightly”– is your company experiencing a bit of a slowdown? If so, Lauren Drell has some good tips for you and backs them up with credible data:

1. Embrace Images

2. Make the Most of Your Cover Photo — It’s Prime Real Estate

3. Pay Attention to Insights

4. Highlight or Pin Your Best Posts

5. Get Your Apps in a Row

6. Make Use of Facebook’s New Ad Suite

7. Run Contests to Boost Engagement

8. Drop in Those Milestones

9. Embrace Your Fans

BONUS: 10 Innovative Uses of Facebook Timeline for Brands

8 Creative Ways to Use Embeddable Tweets

What if your Twitter conversations could expand to include more people from your online community?

Now you can thanks to embedded tweets, a new feature from Twitter.

Embedded tweets allow you to take a tweet or a conversation and post it on your website or in a blog post. You can use this feature to share your Twitter conversation with a larger audience.

But more than that, the embedded tweets have interactive features. Charlene Kingston shows what a visitor to your website or a blog post reader can do from an embedded tweet, walks you through embedding a tweet to the web page, and gives examples of creative use of embedded tweets.