Late last year, Facebook tested out an interesting feature called “Find Wi-Fi” on the iOS Facebook app. After nearly half a year’s worth of testing, the said feature is now making its way to the public, with the Android Facebook app being part of the rollout.
According to 2014 research by BlueResearch, 42% of shoppers would make more purchases online using their smartphone or tablet if a retailer uses social login. 51% use it when it’s an option. But there’s an added bonus to encouraging a social login instead of the guest checkout: personalization.
45% of customers who use social login indicate they are likely to buy more from a site that personalizes their experience. Social log in allows a site to tap into contextual information about a customer such as email address, age and birthdate, gender, marital status, interests and social graph – details that are overkill in registration forms, but useful for merchandising, promotions and personalization strategies.
~ Linda Bustos
Read Linda Bustos’ social log in tips to offer a better experience to your users and improve your bottom line.
Dave Chaffey discusses the use of a social sign-in for ecommerce web sites. He also posted an interesting infographic from Monetate that shows how exactly a social sign-in can be used to enhance and simplify user’s experience with your online shop.
Success on Twitter can be measured in a variety of ways, depending on your goals. If your goals are to increase awareness, buzz, and feedback, then you should be paying a lot of attention to your follower and interaction count, as well as what people are saying about you. If your goals are more focused around driving traffic to your website or blog, you should also pay attention to the click-through rates on the links you Tweet. However, in order to start out, your first priority should be polishing your profile, gaining a voice, and building a community.
Álvaro J. Soltero, an inbound marketer and blogger for Leaf, shows how to get started with Twitter, benefit your target market there, and measure your success.
WordTracker.com shared a very well written and illustrated PDF document that guides you through building a Google+ personal profile and then a business page to help with your personal or professional branding.
Facebook Timeline officially rolled out to Brand Pages on March 30, but many marketers still don’t know how to take the full advantage of it. A recent study found that fan growth after Timeline has “slowed slightly”– is your company experiencing a bit of a slowdown? If so, Lauren Drell has some good tips for you and backs them up with credible data:
2. Make the Most of Your Cover Photo — It’s Prime Real Estate
3. Pay Attention to Insights
4. Highlight or Pin Your Best Posts
5. Get Your Apps in a Row
6. Make Use of Facebook’s New Ad Suite
7. Run Contests to Boost Engagement
8. Drop in Those Milestones
9. Embrace Your Fans
BONUS: 10 Innovative Uses of Facebook Timeline for Brands
What if your Twitter conversations could expand to include more people from your online community?
Now you can thanks to embedded tweets, a new feature from Twitter.
Embedded tweets allow you to take a tweet or a conversation and post it on your website or in a blog post. You can use this feature to share your Twitter conversation with a larger audience.
But more than that, the embedded tweets have interactive features. Charlene Kingston shows what a visitor to your website or a blog post reader can do from an embedded tweet, walks you through embedding a tweet to the web page, and gives examples of creative use of embedded tweets.