The #1 reason why position #1 doesn’t matter

As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be.

Position #1 isn’t as important as being the direct answer. Focus on creating great content that’s useful to your audience, and target the queries that would send someone to your site. While simple answers such as “what is a substitute for self-rising flour” may not drive tons of traffic, queries like “how to hang drapes” will likely drive traffic and quite possibly revenue in time.

Rachel Lindteigen