There are plenty of legitimate reasons to consider opening your blog up to more than one author. Maybe you’re part of a group of author-illustrators, and you all want to combine your reach and benefit from each other’s fan bases. Maybe you’re just tired of being responsible for each and every post yourself! Whatever the reason, sharing the blogging load requires setting up a specific group blog – not just giving your password to all of your friends.
In the blogging world, managing and maintaining your old content is the digital equivalent of cleaning out your rain gutters. You know you need to do it, but something else is always more urgent. Unfortunately, the longer you wait, the more risks you accumulate. And like the day you notice costly water damage, failure to maintain your blog can come back to haunt you.
Content marketing is highly recommended for its SEO benefits and bringing you customers. But what happens when you don’t have enough hours in the day to produce all of the original content that you need to take advantage of its benefits? Then content curation can help you out.
The Online Publishers Association (OPA) reported that 95 percent of its newspaper and magazine members have a paid subscription strategy, and are leveraging these paid models as part of their overall growth strategies and that “digital subscriptions are positively impacting revenue, attracting younger audiences, garnering valuable consumer data and enhancing ad sales”.
Once a controversial strategy, premium digital content is now becoming a proven success. If you are no longer willing to give out your content for free and have loyal audience that values it enough to pay for access, consider setting up a digital subscription system to further grow your business.