The Anatomy of a Killer Landing Page

Ever designed a landing page from scratch? It can be a scary undertaking. There you are, alone against the blank white page. Where do you start? What should you include? What should you not include? It doesn’t have to be so daunting. There are some common elements almost every landing page has. Pam Neely has rounded them up in this informative but easy to follow article.

The Psychology of Online Checkout [Infographic]

Did you know that 57% of online shoppers abandon a site after waiting 3 seconds for page load and that 80% don’t return after that? Or that 79% of consumers trust online reviews for local business as much as a personal recommendation? Or that 29% of online shoppers will abandon checkout if asked to register?

These and other interesting findings about consumer behavior were collected from multiple sources and summarized nicely in an infographic by VoucherCloud. See how they affect your current ecommerce setup and future plans to adjust it.

psychology-of-online-checkout-infographic

(click the image to see the full size version)