There are plenty of legitimate reasons to consider opening your blog up to more than one author. Maybe you’re part of a group of author-illustrators, and you all want to combine your reach and benefit from each other’s fan bases. Maybe you’re just tired of being responsible for each and every post yourself! Whatever the reason, sharing the blogging load requires setting up a specific group blog – not just giving your password to all of your friends.
In the blogging world, managing and maintaining your old content is the digital equivalent of cleaning out your rain gutters. You know you need to do it, but something else is always more urgent. Unfortunately, the longer you wait, the more risks you accumulate. And like the day you notice costly water damage, failure to maintain your blog can come back to haunt you.