The “Nov. 2019 Local Search Update” applied neural matching – “the super synonym system” – to local search. Here’s what you need to know.
Linking out to other sites is important. The sites you choose to link to can cause your site to lose rankings.
One consideration is the context of the page you’re linking to. Context, in this example, means the setting that defines or clarifies what a word means.
Building links for local businesses often requires a different strategy from traditional link building. Columnist Greg Gifford offers actionable tips that you can put to use right now.
Mobile optimization plays an important part in SEO rankings, but many small to medium-sized businesses are reluctant to invest into updating for mobile.
“A lot of SMBs are resistant to upgrading their website to be responsive. They’ll all tell you that SEO is a priority, and they want to rank high in the search results, but they’re often not willing to take that next step,” says Taylor. “Responsive websites can be fairly expensive and take a bit of time to build out, but it’s not really an option anymore. In order to be competitive in Google, companies are going to have to have mobile-friendly websites.”
~ Jay Taylor, managing director at Leverage Digital
Good guide on image optimization for new retail business owners as well as for seasoned retailers from Shopify. Very helpful for getting noticed by search engines and helping with sales.
The answer to this question is very simple:
Duplicate content is content which appears in more than one location on the Internet.
It is more difficult to figure out how search engines see duplicate content, what problems it presents to the web site owner, and how to fix duplicate content issues. In this basic article, Dave Davies explains all this using copied pages, duplicate product information, multipage product lists, and duplicate home pages as examples.
A nice roundup of Google updates was posted at the end of 2013 on the e2m Solutions blog by Pratik Dholakiya:
See what Google defines as important ranking factors that you should pay attention to and what got devalued during the past year.
There is a great new artice by jill Whaleen at High Rankings dedicted on what modern SEO is really about. In Jill’s own words:
While it’s easy to say what SEO isn’t, it’s a lot harder to pin down exactly what SEO is these days. On the other hand, SEO is still the same thing I said it was when I first started writing about it over a decade ago — that is, making your website the best it can be both for people and search engines.
Still, that broad definition probably doesn’t mean much to many of you. You’re likely left wondering how exactly you should go about making your site the best it can be. So today I’ll explain how you can do just that.