What are the SEO and marketing benefits of content curation?

Content marketing is highly recommended for its SEO benefits and bringing you customers. But what happens when you don’t have enough hours in the day to produce all of the original content that you need to take advantage of its benefits? Then content curation can help you out.

[2016-02-25] Benefits-of-Curation

Source: curata.com.

Mobile Responsive Sites Boost Search Rankings for SMBs

Mobile optimization plays an important part in SEO rankings, but many small to medium-sized businesses are reluctant to invest into updating for mobile.

“A lot of SMBs are resistant to upgrading their website to be responsive. They’ll all tell you that SEO is a priority, and they want to rank high in the search results, but they’re often not willing to take that next step,” says Taylor. “Responsive websites can be fairly expensive and take a bit of time to build out, but it’s not really an option anymore. In order to be competitive in Google, companies are going to have to have mobile-friendly websites.”

~ Jay Taylor, managing director at Leverage Digital

What is Duplicate Content?

The answer to this question is very simple:

Duplicate content is content which appears in more than one location on the Internet.

It is more difficult to figure out how search engines see duplicate content, what problems it presents to the web site owner, and how to fix duplicate content issues. In this basic article explains all this using copied pages, duplicate product information, multipage product lists, and duplicate home pages as examples.

11 Most Important Google Search Algorithm Updates/Changes in 2013 [INFOGRAPHIC]

A nice roundup of Google updates was posted at the end of 2013 on the e2m Solutions blog by Pratik Dholakiya:

11 Most Important Google Search Algorithm Updates/Changes in 2013 [INFOGRAPHIC]

See what Google defines as important ranking factors that you should pay attention to and what got devalued during the past year.

11-Most-Important-Google-Algorithm-Changes-2013

Courtesy of: E2M Solutions

How to Do SEO for Now and Forever

There is a great new artice by jill Whaleen at High Rankings dedicted on what modern SEO is really about. In Jill’s own words:

While it’s easy to say what SEO isn’t, it’s a lot harder to pin down exactly what SEO is these days. On the other hand, SEO is still the same thing I said it was when I first started writing about it over a decade ago — that is, making your website the best it can be both for people and search engines.

Still, that broad definition probably doesn’t mean much to many of you. You’re likely left wondering how exactly you should go about making your site the best it can be. So today I’ll explain how you can do just that.

24 Eye-Popping SEO Statistics

SEO isn’t the most understood medium in online marketing. People aren’t too sure what SEOs do exactly. Then there is talk about how SEO is converging with social media, content marketing, usability, and more. As a business owner, you don’t have much time to sort any of that out. But even doing the basic SEO tasks regularly will benefit you.

Eric Slu offers 24 SEO statistics that help to understand the importance of SEO and buyers’ behavior online. For example, did you know that 93% of online experiences begin with a search engine? Or that search directly drove 25% of all online U.s. device purchases in 2010?

Don’t make the same mistake many other business owners make and invest more in SEO.