There is always a tendency on the part of business owners and stakeholders in the design and development process of a website to simply go ahead and implement what they like or think makes sense to themselves. Vincent Roman explains why using web analytics to monitor the performance of your web site is better than off the cuff changes.
Yes, the economy is tough. But is it the real reason why your business is not doing as well you would like? Havi Brooks talks about trying new things, not being afraid of changes, making it easier for people to do business with you, and concludes: It’s not the economy that makes businesses fail.