When you focus on loyalty and treat your customers well, you have a better chance of keeping them with you through thick and thin. This is especially important at the moment, as the world deals with the COVID-19 pandemic.
Once things get back to normal, you’ll want your customers to think of your business as one that looked after them, even though your company was facing challenging times itself.
Jane Fazackarley, Customer loyalty apps to help nurture relationships with your patrons
Marketing
5 Reasons Why You Should Use Video Marketing to Drive Sales
Reasons why video marketing is one of the most powerful tactics you can use to grow your store and drive more sales:
- People love to consume videos
- Video drives more organic traffic
- People use videos to learn about your products
- Video drives more conversions
- Marketers find video very effective
Read the whole article on why video marketing is one of the most powerful tactics you can use to grow your store and drive more sales
Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes
If you do Facebook marketing, one thing that you want to understand is the Facebook algorithm, especially how your Facebook posts get seen on Facebook. Buffer collected all the relevant Facebook algorithm factors, updates, and changes and placed them in a single, regularly updated article for easy reference.
How to Set Up a Group Blog – Website Guides, Tips and Knowledge
There are plenty of legitimate reasons to consider opening your blog up to more than one author. Maybe you’re part of a group of author-illustrators, and you all want to combine your reach and benefit from each other’s fan bases. Maybe you’re just tired of being responsible for each and every post yourself! Whatever the reason, sharing the blogging load requires setting up a specific group blog – not just giving your password to all of your friends.
For the love of blog – why every online business should maintain a blog
The benefits of keeping a blog are so simple that it’s easy to overlook them in favor of more complex or trendy forms of digital marketing. Chris Woods explains how, when used correctly, a business blog can become a reliable and profitable tool in your content marketing strategy.
Keeping a Fresh Blog: What to Do with Your Old Blog Posts?
In the blogging world, managing and maintaining your old content is the digital equivalent of cleaning out your rain gutters. You know you need to do it, but something else is always more urgent. Unfortunately, the longer you wait, the more risks you accumulate. And like the day you notice costly water damage, failure to maintain your blog can come back to haunt you.
The Anatomy of a Killer Landing Page
Ever designed a landing page from scratch? It can be a scary undertaking. There you are, alone against the blank white page. Where do you start? What should you include? What should you not include? It doesn’t have to be so daunting. There are some common elements almost every landing page has. Pam Neely has rounded them up in this informative but easy to follow article.
5 Tips to Improve the Health of Your Email Marketing List
Good email list hygiene is a best practice for any targeted, effective email marketing program. Email hygiene means that you scrutinize your email subscription list and remove invalid or non-responsive addresses.
A “clean list” means that you have a better chance of getting your emails delivered. Follow these 5 tips5 tips to improve the health of your email marketing campaigns.
Image problems when sharing a blog post on Facebook
Have you ever done a post and maybe forgot to add your featured image? Then, when you or someone else shares it on Facebook, it pulls in the wrong one?
Or maybe you changed that image after publishing and you cannot get new shares on Facebook to reflect that change.
Of course, there are some plugins that will let you choose the image specifically that will appear there, for example Yoast SEO. But still, there are times when the bugger is just too damn stubborn.
Here’s my tip. In the case of it pulling in the old one, make sure you have deleted it from your media gallery. Then, go to the Object Debugger, Facebook for Developers (don’t worry if you are not a developer) and put the URL in there and see if the new one comes up in the report. If not, scrape it again by pushing the button. Chances are good, this will solve your problem.
What are the SEO and marketing benefits of content curation?
Content marketing is highly recommended for its SEO benefits and bringing you customers. But what happens when you don’t have enough hours in the day to produce all of the original content that you need to take advantage of its benefits? Then content curation can help you out.
![[2016-02-25] Benefits-of-Curation](http://www.duskowl.com/wp-content/uploads/2016/02/2016-02-25-Benefits-of-Curation-431x1024.jpg)