If you do Facebook marketing, one thing that you want to understand is the Facebook algorithm, especially how your Facebook posts get seen on Facebook. Buffer collected all the relevant Facebook algorithm factors, updates, and changes and placed them in a single, regularly updated article for easy reference.
Ever designed a landing page from scratch? It can be a scary undertaking. There you are, alone against the blank white page. Where do you start? What should you include? What should you not include? It doesn’t have to be so daunting. There are some common elements almost every landing page has. Pam Neely has rounded them up in this informative but easy to follow article.
Good email list hygiene is a best practice for any targeted, effective email marketing program. Email hygiene means that you scrutinize your email subscription list and remove invalid or non-responsive addresses.
A “clean list” means that you have a better chance of getting your emails delivered. Follow these 5 tips5 tips to improve the health of your email marketing campaigns.
Have you ever done a post and maybe forgot to add your featured image? Then, when you or someone else shares it on Facebook, it pulls in the wrong one?
Or maybe you changed that image after publishing and you cannot get new shares on Facebook to reflect that change.
Of course, there are some plugins that will let you choose the image specifically that will appear there, for example Yoast SEO. But still, there are times when the bugger is just too damn stubborn.
Here’s my tip. In the case of it pulling in the old one, make sure you have deleted it from your media gallery. Then, go to the Object Debugger, Facebook for Developers (don’t worry if you are not a developer) and put the URL in there and see if the new one comes up in the report. If not, scrape it again by pushing the button. Chances are good, this will solve your problem.
Content marketing is highly recommended for its SEO benefits and bringing you customers. But what happens when you don’t have enough hours in the day to produce all of the original content that you need to take advantage of its benefits? Then content curation can help you out.
This infographic from social sharing and analytics provider AddThis shows insights how behaviors of internet users shifted in 2015. Despite evidence that the smartphone market is slowing, it seems mobile is still taking over.
According to AddThis, mobile now accounts for more than half of all Internet users worldwide. But there are still some countries where people are more likely to use a desktop computer to access the Internet including the U.S., Iceland, and Cuba.
See what kind of content is more likely to be shared from mobile or desktop and in what regions.
Research has shown that increasing customer retention by 5% can improve company’s profitability by up to 95%. That’s why gaining customer trust, and keeping it after a purchase is made, is so important.
And yet, most businesses have massive holes in their customer service. Follow Neil Patel as he shows how to optimizing what happens after the sale.
Anyone can make a video and upload it to YouTube. The key is picking a niche and sticking to that. Whether it be tutorials or quick how-tos, daily or weekly updates, mashups of your blog posts, or a peek into your daily life, you can gain a unique set of subscribers with professional-looking videos.
Zoe Waldron shows how to make a successful YouTube channel and what are the materials you need to collect.
One more argument against leaning too heavily on social media to promote your business. Cory Doctorow shares the recent news about how Facebook treats businesses and what they may have in mind for the future:
Facebook continues to tighten the screws on the businesses that use the service to market to their customers. Independent research shows that new updates from businesses reach about six percent of the people who follow those businesses. It is rumored that Facebook intends to reduce this number to “between one and two percent” over time. Businesses that want to reach the people who follow them at higher rates will have to pay Facebook to reach them through paid advertisements.
Always remember: your own web site is more important than any other online venue. By using their platform you are helping their business first and foremost, then (if you do it right) benefit yourself.