Accepting Credit Cards: 5 Myths About EMV Clarified

If you haven’t heard already, you may be hearing the term “EMV” a lot more in the coming months, especially if you use point-of-sale (POS) devices like swipers or phone card readers.

As with any widespread technological update, many businesses may hear confusing or conflicting information regarding how the changes will affect them. Business News Daily spoke with security and payment industry experts to get to the bottom of five common beliefs (and misbeliefs) about EMV:

Accepting Credit Cards: 5 Myths About EMV Clarified

DIY Product Photography Tips: How to Easily (And Affordably) Capture Beautiful Product Photos

Product Photography Tips: Use this simple DIY method to create professional product photography. DSLR and Iphone photography tips are included to help you produce good images with whatever tools you got.

The transcript is available if you learn better with text than with video.

4 Online Shopping Myths Busted

There are some major assumptions that drive retailer strategy that don’t have a basis in reality, according to some recent analysis from McKinsey & Company.

According to some recent McKinsey survey research, there are four e-commerce myths that keep retailers heading in the wrong direction. Move past them, and you’re likely to position yourself more effectively going forward.

10 Must Know Image Optimization Tips

Good guide on image optimization for new retail business owners as well as for seasoned retailers from Shopify. Very helpful for getting noticed by search engines and helping with sales.

3 Ways Merchants can Create a Sense of Urgency

We all fall victim to procrastination; it is very tempting to put off things today, that we think can be done tomorrow.

Unfortunately, this common tendency affects e-commerce conversion rates, as many shoppers don’t feel a sense of urgency to complete their online purchases —resulting in abandoned shopping carts and lost conversion opportunities for merchants.

Luckily, Internet retailers can discourage consumer procrastination in a variety of ways by creating a sense of urgency and encouraging immediate action.

What Are “Smart” Credit Cards, and Why Are They Coming to America?

Starting late next year, every credit card in the United States will adopt a more secure system.

Andrew Tarantola explains what it is, and how it works in this Gizmodo article:

What Are “Smart” Credit Cards, and Why Are They Coming to America?

What does it mean for you, the merchant?

Both MasterCard and Visa have set an October 2015 deadline to roll out the new EMV “smart cards” technology in America. Once the deadline passed, if a merchant is still using the old system with a swipe and a signature, they will be liable for any fraudulent transactions if the customer has a chip card. On the other hand, if the merchant uses the new system, but the customer is still using the old card, then the customer’s bank will bear the liability instead.

5 tips for easy PCI compliance

It’s a well known fact that PCI compliance is often a baffling puzzle for small merchants. But you need to know what to do in order to avoid non-compliance fees and costs of a security breach that is more likely to happen if you ignore PCI compliance.

Eric Geier takes a lot of confusion out of the picture with his short and clear article:

5 tips for easy PCI compliance

Unlike many other authors that do their best to help merchants navigate through the complicated world of PCI compliance, Eric talks not only about your online store but also about mobile card readers, proper office and brick and mortar store setup.

None of this stuff is very technical, and all of it will help to keep you on a good side of card brands who define PCI security standards.

Have further questions specific to your situation? Contact Dusk Owl, we are here to answer them.