High quality product photography is essential for apparel ecommerce. For many customers, you need more than just a great product description—your images will determine whether or not they buy your product.
The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy. However, entrepreneurs and marketers alike are susceptible to a common mistake that comes up when writing product descriptions. Even professional copywriters make it sometimes: writing product descriptions that simply describe your products.
If you haven’t heard already, you may be hearing the term “EMV” a lot more in the coming months, especially if you use point-of-sale (POS) devices like swipers or phone card readers.
As with any widespread technological update, many businesses may hear confusing or conflicting information regarding how the changes will affect them. Business News Daily spoke with security and payment industry experts to get to the bottom of five common beliefs (and misbeliefs) about EMV:
Product Photography Tips: Use this simple DIY method to create professional product photography. DSLR and Iphone photography tips are included to help you produce good images with whatever tools you got.
The transcript is available if you learn better with text than with video.
According to 2014 research by BlueResearch, 42% of shoppers would make more purchases online using their smartphone or tablet if a retailer uses social login. 51% use it when it’s an option. But there’s an added bonus to encouraging a social login instead of the guest checkout: personalization.
45% of customers who use social login indicate they are likely to buy more from a site that personalizes their experience. Social log in allows a site to tap into contextual information about a customer such as email address, age and birthdate, gender, marital status, interests and social graph – details that are overkill in registration forms, but useful for merchandising, promotions and personalization strategies.
~ Linda Bustos
Read Linda Bustos’ social log in tips to offer a better experience to your users and improve your bottom line.
There are some major assumptions that drive retailer strategy that don’t have a basis in reality, according to some recent analysis from McKinsey & Company.
According to some recent McKinsey survey research, there are four e-commerce myths that keep retailers heading in the wrong direction. Move past them, and you’re likely to position yourself more effectively going forward.
Good guide on image optimization for new retail business owners as well as for seasoned retailers from Shopify. Very helpful for getting noticed by search engines and helping with sales.
For small businesses the decision to accept credit cards is not always as simple to make as many companies that facilitates payments claim. From the difficulty of getting approved for a merchant account to losing money from fees, accepting credit cards can present unexpected problems. Sara Angeles outlines five things you need to know to best meet your unique needs.
Lee Blue gives a thorough explanation of what business owners often overlook when they make decisions about accepting card payments. Getting a merchant account and a payment gateway tied to it looks like a sensible option on the surface, but it is not a good solution for every merchant.
If you are not a large enterprise with a five-digit monthly sales volume, think twice about getting yourself a merchant account and consider all of its costs that go far beyond compelling transaction fees and the setup fee. Choose a merchant account only after you’ve done careful research, or you will find yourself paying more than expected.
We all fall victim to procrastination; it is very tempting to put off things today, that we think can be done tomorrow.
Unfortunately, this common tendency affects e-commerce conversion rates, as many shoppers don’t feel a sense of urgency to complete their online purchases —resulting in abandoned shopping carts and lost conversion opportunities for merchants.
Luckily, Internet retailers can discourage consumer procrastination in a variety of ways by creating a sense of urgency and encouraging immediate action.