WordPress 5.4.1 Security and Maintenance Release

WordPress 5.4.1 is now available.

This security and maintenance release features 17 bug fixes in addition to 7 security fixes. Because this is a security release, it is recommended that you update your sites immediately. All versions since WordPress 3.7 have also been updated.

WordPress 5.4.1 is a short-cycle maintenance release. The next major release will be version 5.5.

While WordPress.org already started automatic background updates that do not require you to do anything, it may take some time for them to get to your website. If it does not update automatically today, either do it yourself (and don’t forget to make a full backup first!) or contact Dusk Owl for help.

Customer loyalty apps to help nurture relationships with your patrons

When you focus on loyalty and treat your customers well, you have a better chance of keeping them with you through thick and thin. This is especially important at the moment, as the world deals with the COVID-19 pandemic.

Once things get back to normal, you’ll want your customers to think of your business as one that looked after them, even though your company was facing challenging times itself.


Jane Fazackarley, Customer loyalty apps to help nurture relationships with your patrons

Taking meetings to the cloud, the easiest way

Over the past few weeks, there was no shortage of creative ways to keep communication open despite the pandemics. So far, I’ve tried Skype, WhatsApp, Facebook Messenger, almost everything that came pre-installed with my smartphone, and Zoom. And I wish I would give Zoom a try sooner.

The biggest advantage of Zoom is that it only the host of the meeting needs an account. All other participants just click the link for the meeting, download the free Zoom app on prompt from their browser, and they are in.

In case you would like to host your own meetings, Zoom allows up to 100 participants and up to 40 minutes meetings for free. That includes meeting recording, chat, and screen sharing.

For video meetings, Zoom offers several images or your own photo as a backdrop if your place is less presentable than you would like it to be.

So this is how we are going to hold meetings for now, via Zoom. It’s easy to use, but if you would like a little help, here are short and clear instructions for you.

Get in touch with me, lets set the day and time, and I will send you the link for a Zoom meeting!

WordPress 5.4 Release – new features and privacy enhancements

WordPress 5.4 is now available.

It brings more ways to get it all done, looking better than ever and with boosts in speed you can feel.

WordPress 5.4 helps with a variety of privacy issues around the world:

  • Now personal data exports include users session information and users location data from the community events widget. Plus, a table of contents!
  • See progress as you process export and erasure requests through the privacy tools.
  • Plus, little enhancements throughout give the privacy tools a little cleaner look.

See the full list of new features here.

This update will not happen automatically. You either need to do it yourself (and don’t forget to make a full backup first!) or contact Dusk Owl for help.

WordPress 5.3.1 Security and Maintenance Release

WordPress 5.3.1 is now available.

This security and maintenance release features 46 fixes and enhancements. Plus, it adds a number of security fixes—see the list below.

WordPress 5.3.1 is a short-cycle maintenance release. The next major release will be version 5.4.

While WordPress.org already started automatic background updates that do not require you to do anything, it may take some time for them to get to your website. If it does not update automatically today, either do it yourself (and don’t forget to make a full backup first!) or contact Dusk Owl for help.

Search for Beginners

Google Webmasters started a new animated series for anyone who is interested in learning the basics of creating an online presence and the right Google Search tools to help customers find their website.

New episodes will be released every two weeks. Look forward to videos covering topics such as:
Do I need a website?
How to set goals for your website?
Tips for hiring a web developer
Tips for hiring an SEO specialist
Is my website showing on Google Search?
Top 5 things to consider for your website
And many more!

5 Reasons You Need a Custom Email Address for Your Small Business

First impressions are crucial in business. However, you may be missing out on an easy way to improve yours with a custom email address. While an email client like Gmail or Yahoo may seem to be an easy solution to your business email needs, free accounts lack the professionalism of a custom email address.


Ellice
5 Reasons You Need a Custom Email Address for Your Small Business

If you are not a DreamHost customer, just skip to the actual reasons to have a custom email address for your business:

  1. Custom Email Addresses Build Credibility
  2. Professional Email Is a Cost-Effective Marketing Tool
  3. You Can Standardize Company Emails
  4. Custom Emails Can Help Maintain Security
  5. Branded Emails Can Help You Stay Out of Subscribers’ Spam Folders

Ellice keeps the explanation for each reason short and to the point, so if you think a generic email address will do, give this article a read.

5 Reasons Why You Should Use Video Marketing to Drive Sales

Reasons why video marketing is one of the most powerful tactics you can use to grow your store and drive more sales:

  1. People love to consume videos
  2. Video drives more organic traffic
  3. People use videos to learn about your products
  4. Video drives more conversions
  5. Marketers find video very effective

Read the whole article on why video marketing is one of the most powerful tactics you can use to grow your store and drive more sales

WordPress 5.1.1 Security Release

WordPress 5.1.1 is now available. This is a security and maintenance release for WordPress 5.1 and earlier.  It introduces 14 fixes and enhancements, including changes designed to help hosts prepare users for the minimum PHP version bump coming in 5.2.

While WordPress.org already started automatic background updates that do not require you to do anything, it may take some time for them to get to your website. If it does not update automatically today, either do it yourself (and don’t forget to make a full backup first!) or contact Dusk Owl for help.