E-mail Marketing Campaigns

When used effectively and ethically, an e-mail marketing campaign is invaluable for keeping in touch with your existing customer base and introducing new customers to your products and services.

Forms of e-mail marketing campaigns

E-mail campaigns can assume many forms, from irregular announces to weekly newsletters tied to several aspects of your business and discussion lists where your stuff answers questions from your customers and allows everybody to benefit from them. Which form to choose depends greatly on your target audience, specifics of your company, and your business practices.

Managing your e-mail marketing campaign

Choosing the right script or service is crucial for the success of your e-mail campaign. Besides the ability to handle large mailing lists and providing convenient ways for your customers to subscribe and unsubscribe, the chosen solution has to be compliant with various spam-filtering software installed on Web servers and personal computers and with your Web host's rules for mailing lists.

When researching for the best solution for you, we will take into consideration possible technical limitations that your Web host might have. Sometimes a host does not allow to run an e-mail campaign directly form their machines; in this case a third-party service can become a good alternative.

How we can help you

We will analyse all of the above and present you with a list of recommendations that are optimal for your situation and allow to reach your goals as effectively as possible.

Our e-mail marketing services include:

• designing HTML and text e-mail templates
• installing and configuring a mailing list management script on your Web server
• setting up a third-party mailing list management service
• database backups to keep your valuable customer information and previous e-mails safe

Request a free Web site marketing estimate.